ERA Talks

The Value of the Rep Model for Manufacturers

August 09, 2021 ERA Season 1 Episode 14
ERA Talks
The Value of the Rep Model for Manufacturers
Show Notes

On this episode of ERA Talks ERA CEO Walter Tobin discusses "The Value of the Rep Model for Manufacturers" with ERA Consultants Cesare Giammarco and John Simari.

Giammarco and Simari offer insights into the seven key attributes of the Rep Model value proposition to manufacturers, including Expertise, Flexibility, Advocacy, Control, Market Coverage, Affordability and Demand Creation.