The Solution to Cost-Effective Sales Coverage is Hiding in Plain Sight Artwork

ERA Talks

Electronics Representatives Association (ERA) gives a voice not only to representatives but to the manufacturers and distributors who partner with them. ERA listens and responds to members and to the forces that impact the success of their companies. "ERA Talks" is a platform for learning and bringing industry professionals together.

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The Solution to Cost-Effective Sales Coverage is Hiding in Plain Sight

October 16, 2022 • ERA • Season 1 • Episode 20

Tune into the latest episode of ERA Talks which explores in-depth how and why manufacturers’ reps are a perfect and immediate solution to a manufacturer’s need for territory coverage and new customer acquisition in light of the shortage of qualified sales professionals. These reps are “hiding in plain sight.”

Don’t miss out on this important discussion, hosted by ERA’s CEO, Walter Tobin, and featuring guests Cameron English, President of English Technical Sales and Senior VP Industry of the ERA Executive Committee, and Cesare Giammarco, of Sales Management Consulting LLC and a long-time expert ERA consultant, who have authored a recent ERA White Paper, and soon to be published article titled, “The Solution to Cost Effective Sales Coverage is Hiding in Plain Sight.”

Learn more about why the manufacturers’ sales rep model continues to thrive as a go-to market strategy for multiple industries, and why reps provide an ideal sales coverage solution both from a cost and growth perspective.

The White Paper mentioned above is accessible to ERA members here.