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ERA Talks
Electronics Representatives Association (ERA) gives a voice not only to representatives but to the manufacturers and distributors who partner with them. ERA listens and responds to members and to the forces that impact the success of their companies. "ERA Talks" is a platform for learning and bringing industry professionals together.
Episodes
21 episodes
Digital Marketing: What Do Manufacturers' Sales Reps Need To Know Today?
On this episode of the ERA Talks podcast, Walter Tobin chats with Tim Kilfoil, President of JF Kilfoil Co., about the benefits of today’s bevy of digital marketing tools that are available for low to no-cost to manufacturers’ sales reps and the...
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Season 1
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Episode 21
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32:06
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The Solution to Cost-Effective Sales Coverage is Hiding in Plain Sight
Tune into the latest episode of ERA Talks which explores in-depth how and why manufacturers’ reps are a perfect and immediate solution to a manufacturer’s need for territory coverage and new customer acquisition in light of the shortage of qual...
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Season 1
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Episode 20
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22:21
A Preview of the 2022 ERA Virtual Sales Training Event
Tune into the latest ERA Talks podcast, hosted by Walter Tobin, ERA CEO, and featuring a discussion with Holly Good of Cornell Dubilier Electronics, Holly Myers, CPRM of Genie Group, and Chris Straube, of Straube Associates Inc., to get a sneak...
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Season 1
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Episode 19
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13:28
ERA's Newest Initiative: The White Pin Internship Program
ERA recently launched its newest initiative, the Mark Motsinger White Pin Internship Program, as a way to help the rep community attract, hire and retain college graduates into the rep model to bring new talent into the industry. This is an opp...
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Season 1
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Episode 18
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21:24
2022 ERA Conference Update
The 2022 ERA Conference will be its 53rd Conference, and our first time meeting in person since the 2020 Conference. The 55 ERA member volunteers have been diligently working over the pas...
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Season 1
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Episode 17
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10:12
2021 ERA COLT Update
This episode of ERA Talks features ERA CEO Walter Tobin and special guests Cam English, CPMR, President of English Technical Sales / ERA Sr. VP Industry, and Bob Evans who recently retired as President of EK Micro and who has supported ER...
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Season 1
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Episode 16
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11:12
A Sneak Peek at the 2021 ERA Virtual Sales Training Event
On this episode of ERA Talks, Walter Tobin, CEO of ERA, Erin Collins, Events Coordinator of ERA and special guest Ellen Coan, Vice President Operations at C C Electro Sales, a second generation Electronics rep in the Midwest, and Sr. Vice Presi...
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Season 1
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Episode 15
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10:00
The Value of the Rep Model for Manufacturers
On this episode of ERA Talks ERA CEO Walter Tobin discusses "The Value of the Rep Model for Manufacturers" with ERA Consultants Cesare Giammarco and John Simari.Giammarco and Simari offer insights into the seven key attributes of the Rep...
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Season 1
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Episode 14
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17:57
How Avnet Helps Its Customers and Suppliers Navigate Disruption
This episode of ERA Talks features Walter Tobin, CEO of ERA, and special guest Phil Gallagher, CEO of Avnet, who discuss "How Avnet Helps Its Customers and Suppliers Navigate Disruption."
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Season 1
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Episode 13
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15:55
TTI 2021 Initiatives and Beyond
In this episode of ERA Talks, Walter Tobin, CEO of ERA and special guest John Drabik, Senior Vice President Sales and Product Marketing - Americas at TTI, discuss TTI’s initiatives in 2021 and beyond.
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Season 1
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Episode 12
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9:08
Increasing Productivity With Existing Tools
Tune in to learn more about increasing productivity with tools you likely already have! This episode features Patrick Knoelke, Partner and Founder of Spyre Group. Spyre Group, a digital design and technology company, and Silver-lev...
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Season 1
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Episode 11
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16:27
SPARK: Igniting Talent in the Industry
The Spark Professional Development Program is designed to help up-and-coming professionals grow their abilities and advance their careers in the electronics components industry. This episode features John O'Bri...
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Season 1
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Episode 10
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12:54
Peek Behind the Curtain of the 2021 ERA Virtual Conference
Planned by more than 50 hardworking ERA member volunteers, the 2021 ERA Virtual Conference will be the 52nd conference and the first virtual conference in the history of ERA. This episode of ERA Talks focuses on the new virtual platform of the ...
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Season 1
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Episode 9
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19:26
Association Collaboration: Women in Electronics
In this episode of ERA Talks, Stephanie Tierney, ERA membership director, interviews Jackie Mattox, founder and president of Women in Electronics (WE).
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Season 1
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Episode 8
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18:49
A View Through Customers' Eyes
In this episode of ERA Talks, ERA Membership Director Stephanie Tierney, interviews Moe Elghrawi, Senior Electrical Engineer for Aptiv, and Chad Bryner, Senior Hardware Engineer for Sentient Energy.This lively discussion fo...
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Season 1
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Episode 7
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21:00
The Academic View of the Rep Model
In this episode of ERA Talks, ERA's CEO, Walter Tobin, interviews Dr. George John, Professor and General Mills-Gerot Chair in Marketing for the Carlson School of Management at the University of Minnesota.This lively discussion focuses o...
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Season 1
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Episode 6
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23:33
Line Conflict and Resolution Today
In this episode of ERA Talks, ERA's Membership Director, Stephanie Tierney, interviews ERA’s Consultant Cesare Giammarco.Cesare’s white paper “Line Conflicts: Navigating to a Mutually Beneficial Resolution” was featured in the summer iss...
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Season 1
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Episode 5
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19:13
The Transformation of the Rep Role
The world has seen a great deal of transformation in the last couple of months and our industry is no different. In this episode, Alan Ahern, President of Crowley Associates and Mike Swenson, President at Mel Foster Company, discu...
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Season 1
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Episode 4
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15:52
EDS Reflections — From the Couch
The month of May in our industry usually brings EDS plans for back-to-back meetings, dinner outings, and a very hectic schedule. But with the EDS Summit canceled this year, ERA members are taking the time to reflect on EDS from home … or from t...
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Season 1
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Episode 3
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16:58
Building Your Brand Awareness in a Remote World
Stephanie Tierney, Membership Director for ERA, interviews industry leaders about building business and brand awareness virtually. Graham Kilshaw, CEO at Lectrix, Rob Tavi (Sohrab Tavakoli), Managing Director at IBS Electro...
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Season 1
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Episode 2
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19:04