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ERA Talks
Electronics Representatives Association (ERA) gives a voice not only to representatives but to the manufacturers and distributors who partner with them. ERA listens and responds to members and to the forces that impact the success of their companies. "ERA Talks" is a platform for learning and bringing industry professionals together.
ERA Talks
The Academic View of the Rep Model
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ERA
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Season 1
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Episode 6
In this episode of ERA Talks, ERA's CEO, Walter Tobin, interviews Dr. George John, Professor and General Mills-Gerot Chair in Marketing for the Carlson School of Management at the University of Minnesota.
This lively discussion focuses on the academic view of the rep model. Tune in to learn more about the benefits of the rep model, sales trends, digital transformations, the channel structure, and more.